In 1962 Ken Muff Lassen (b. 1939) established his first company, Domus Danica, which was a sales gathering of 7 Danish furniture manufactures. In 1968 Ken sold his shares of Domus Danica to start up IKEA in Denmark.

From 1976 Ken was member of Inter IKEA’s group management team with the worldwide responsibility for concept, product and assortment development for the entire IKEA group.

In 1987 Ken left IKEA to establish his own company again having the dream of working in a small company, finding a little gismo which could be sold
in millions and earning money by selling products which are better. That company was IDEAS Denmark and the gismo dream turned out to be the
beginning of the CrushGrind® adventure.

Today Ken is retired but continues to be a frequent and impassioned visitor.

"We don't invent products - we improve products!"

Ken Muff Lassen