IDEAS Denmark A/S was founded in 1991 by Ken Muff Lassen. Originally a design company - today a product development and trading company.  We are behind the original ceramic grinder mechanism, CrushGrind®, that was brought to the market in 1994. Today, 26 years later, we have sold more than 50 mio grinders worldwide.

Our headquarter is based in Filmbyen, Hvidovre, approx. 12 km from the city centre of Copenhagen, and 15 km from Copenhagen Airport. We are 7 employees in our office in Denmark, handling product development, design, sales, marketing, logistic, documentation, finance etc.

We have a subsidiary in Dongguan, China, with 5 employees, taking care of construction, prototypes, tooling, production planning, sourcing, quality assurance, factory audits etc.

IDEAS Denmark A/S is family business, owned by founder Ken Muff Lassen and second generation Allan Muff and Kenneth Muff Lassen. IDEAS Denmark A/S is part of a group of companies within fashion and interior design.

Our customers are international brands, department stores, spice companies, supermarkets, distributors and retailers.

" Let's create a success together. With nearly 30 years in the houseware business and more than 50 mio products sold, we have know-how of bringing high quality products to the market"

Lone Ogaard Rasmussen